At the start of June, Sojitz Cosmetics Co. commenced sales of their in-house cosmetics brand “naturecia” in Indonesia. This move marks the company’s first foray into Indonesia’s cosmetics market.

From left to right: “Brightening Exfoliator,” “Protective Day Cream,” and “Protective Night Cream”

Indonesia has experienced remarkable economic growth in recent years, with experts predicting both an increase in middle-income consumers and an expansion of the country’s cosmetics market. Utilizing sales channels provided by a major Indonesian drug store chain, Sojitz Cosmetics will sell their cosmetic items at roughly 160 stores in the suburbs of Jakarta.

Three items are currently for sale. The flagship product is a “Brightening Exfoliator” which removes dead skin cells when massaged into the skin. This sort of cosmetic product had previously been unavailable in Indonesia. The other two products are a ‘Protective Day Cream’ and a ‘Protective Night Cream’, which deliver functional benefits of moisturizing, whitening and anti-aging to meet the diverse needs of Indonesian women. Furthermore, the products are all halal certified, meaning that Indonesia’s predominantly Muslim population (said to be the largest in the world) can rest easy using these cosmetics.

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【Company Overview】

Company Name
Sojitz Cosmetics Co.
Head Office
St. Luke’s Tower 7F ,8-1, Akashi-cho, Chuo-ku, Tokyo
April 2nd, 2007
200 million yen (wholly invested in by Sojitz Corporation)
Main Businesses
Development and wholesale of cosmetic and toiletry products